The chamber has an advantage that many other community organizations do not. Reputation. It’s likely you’re well-known so you may not believe you need chamber swag. But swag does more than simply get your name and logo out there. It extends your brand and serves as fun gifts as well.
But what kind of chamber swag is best?
Fun Ideas for Chamber Swag
Chamber swag should always be one of these things:
- unique (something they’ve never seen before)
If it can be all three, that’s an extra bonus. And remember, those qualifications are in the mind of your audience. It doesn’t have to be super innovative to the world like the launch of an iPhone, but if it’s something your audience hasn’t seen before, that’s what matters.
If it meets one or more of those qualifications, it’s likely your recipient will keep it around. If they do, your marketing money was well spent.
If not…as long as it has a life and doesn’t get thrown away, you’re still making an impression as it finds a new home (one of the reasons pens are so popular).
Here are a few ideas for valuable chamber swag:
Cell Phone Business Card Holders
They’re all the rage around the younger crew but they’re also ideal for business people at trade shows who don’t want to carry around a wallet or purse. You can slip a few business cards in the handy holder that attaches to your cell or you can slide in your bank card and ID.
This swag gives a nice, flat surface for good logo legibility.
This time of year everyone can use lip balm and it’s something they can have a few of; one in the car, one at their desk, one in a purse or a pocket. ED Teri Edwards said this giveaway is popular with her audience.
Just be aware that the tubes don’t provide a lot of room for branding so this swag works best with small, clean logos.
While phones and computers are holding charges longer now, there are still those times when we find our batteries running low. When this happens, we can’t get them charged fast enough, especially since we’re often still on the device. Rapid chargers can help quickly charge the electronics that get us through our day.
While rapid chargers provide a little more space than lip balm, because of their shape it might work best with the chamber’s name and simple logo or slogan.
These ideas are only the tip of the iceberg. Chamber pros had a few more when asked about swag on Facebook. Check out what they said works for their chamber.
A must read for all Chamber Professionals...