Chamber Pros Insider Tip #8
Have you ever had to cancel an event?
You can send out a boring memo…yada yada yada.
Or you can get creative and turn a negative into a positive. This of course doesn’t just apply to postponing an event. Creativity is the only way to stand out.
Check out this 21 second video from the Milledgeville-Baldwin Chamber. They just had to cancel because of rain. It is a shame what happened next.
The rest of this Tip is for Insiders (members only).
When did your last cancellation get 597 YouTube views?
The Facebook post was one of their top 3 ever for organic reach. It got 68 click throughs from the newsletter (people are reading your stuff – lurkers!).
I loved this quote from April Brooks Bragg, “we are always looking for new ways to engage our members (and the community) in what we’re doing…”.
I think that is the key. Being creative breaks through the clutter.
People crave entertainment and a laugh.
How did they do this? Here is a handy tool to discover the various free apps that allow you to do this sort of thing.
My favorite so far is the FxGuru: Movie FX Director.
Have you tried something like this?