Chamber Pros Insider Tip #8
Have you ever had to cancel an event?
You can send out a boring memo…yada yada yada.
Or you can get creative and turn a negative into a positive. This of course doesn’t just apply to postponing an event. Creativity is the only way to stand out.
Check out this 21 second video from the Milledgeville-Baldwin Chamber. They just had to cancel because of rain. It is a shame what happened next.
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The rest of this Tip is for Insiders (members only).
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When did your last cancellation get 597 YouTube views?
The Facebook post was one of their top 3 ever for organic reach. It got 68 click throughs from the newsletter (people are reading your stuff – lurkers!).
I loved this quote from April Brooks Bragg, “we are always looking for new ways to engage our members (and the community) in what we’re doing…”.
I think that is the key. Being creative breaks through the clutter.
People crave entertainment and a laugh.
How did they do this? Here is a handy tool to discover the various free apps that allow you to do this sort of thing.
My favorite so far is the FxGuru: Movie FX Director.
Have you tried something like this?
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