It’s that time of year when we’re about to turn an old year into a new one. Maybe you’ve been thinking about your content and content goals for next year. It seems such a pity to have spent time creating content only to have it sink to the basement of your blog, getting lost under all of your newer posts.
Sure, there’s still SEO value with it being there but it could be doing more. If you’ve wondered how you can breathe new life into old content, we have some tips:
Which Old Chamber Content Is Worth the Time to Rework?
First, unless you’re merely updating stats or information that’s no longer complete or correct, you probably want to stay away from reworking your top performers. People are already enjoying them. Make sure they are still relevant and continue to circulate them.
Note those topics and explore new angles for additional posts in the new year.
Next, pay no attention to the ones that didn’t perform at all. Hopefully, you don’t have any in this category but if you do, don’t bother reworking them. Somehow they missed the mark. Make note of those topics and try to stay away from them.
If you have a “dud” that doesn’t seem like it should’ve been a dud; like maybe you absolutely know your audience would love it; maybe it’s a popular topic and it’s well written but no one ever saw it, try changing the title and see if that stirs interest. But don’t waste too much time on an underperformer.
You have other work to do.
10 Quick Tips for Revamping Old Chamber Content
Rework the articles that showed some promise but never became your top performers. Use these tricks to give them new life and appeal:
- Rework the title. 99% of your problem in getting an audience could be due to your title. Here are a few tips on writing good titles.
- Add some statistics or quotes from articles or industry thought leaders supporting your argument.
- Update outdated references to tech or statistics.
- Add examples from your community.
- Add actionable steps to your broader paragraphs. Sometimes people don’t want to do the thinking themselves. Sometimes they want to be told what to do next.
- Add URLs for recent content you’ve created on similar subjects.
- Add You Might Also Like posts. You can also create a “Top Articles” sidebar. There are a few WordPress plug-ins that will do that automatically.
- Make a top post a sticky. WordPress allows you to select a sticky post so that it remains at the top of your blog page. Rework a post and then give it some added exposure as a sticky. Remember to rotate your stickies for added engagement.
- Create an infographic out of the updated content in one of your articles.
- Conduct an interview on the subject and link it to the original article or “talk” about the topic of the post in video, by going live, or on a podcast.
After you’ve made the updates to your content, make sure you add a line about the post being updated to the top. That way, anyone who opens it won’t decide to X out due to an older published date. They’ll see right away this is updated content.
Then share your articles as if they were brand new but include an “in case you missed it” lead-in. You can even create an end-of-year round-up post to increase interest.