The Pontiac Area Chamber of Commerce wanted to create an ambassadors program but didn’t have the time or staff to dedicate to the creation of such a group. Yet the executive director was struggling to do everything she wanted to do. She needed to be able to be more places at once so she decided to spend some time cultivating her board.
What Were the Board’s Responsibilities?
Before Mindi Terrell began growing the board responsibilities, they had one duty — attend a monthly meeting. Mindi decided it was time to ask them to do more but she would need to balance increasing expectations but not to the point that it would turn her board off.
Grow the Board from Meeting Attendees to Active Recruiters
Mindi decided keeping the monthly meeting requirement was too much after what she was intending to ask them to do. The first thing she changed was the monthly meeting. She decided to meet every other month and asked them to become more involved in the committees.
The second year, she asked the board members to get more involved in actively recruiting new members. She plans on doing training at the board retreat on how they can effectively participate in recruiting.
Mindi created a “thank you for membership” business card that board members can leave with chamber members. She asked them to sign the back of the card and leave them with members when they eat out, shop at local members and use their services. This is an easy, passive way for the board to thank members. And, there are now 17 additional people making contact with members.
She also asked board members to start purchasing gift certificates to use in place of any cash transactions they do at chamber members. One, this will help increase the number of gift certificates purchased every year. Second, this is a great way to promote one of the best benefits of being a chamber member. She purchases gift certificates too and uses them around town and she encourages her staff to do the same.
Active board members can easily add ambassador duties to their role but the key is that you need to use active, engaged board members. Join the conversation here.
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