Are you familiar with Bob Burg?
You should be. His philosophy is: “Shifting your focus from “getting to giving” is not only a nice way to live life…but a very financially profitable way, as well.”
He is the author of multiple best selling books including Endless Referrals, The Go-Giver, and Go-Givers Sell More.
It was our honor to have Bob Burg on the Chamber Focus Show to discuss his books and the chamber industry.
Question
Do you think you can grow your chamber’s membership, increase retention, and earn more revenue through giving?
All through giving? How can that be possible?
According to Bob Burg, coauthor of the international bestseller, The Go-Giver:
“When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.”
Personal note: I have read Bob’s books and can say he has changed how I live my life. My “Give Gifts. Be Generous.” theory of life partially rests with Bob Burg and his Go-Giver series of books. It is a powerful concept, especially in the age of social media.
Access this episode and the other episodes of the Chamber Focus Show in the Chamber Professionals Education (CPEd) resource
Bob Burg has built his business, and shows others how to build theirs, based on one overriding, foundational principle: “All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
Bio: Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He has addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. It’s been translated into 21 languages. It is his fourth book to sell over 250,000 copies.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is a founding and current board member of Club 100, a charitable organization focused on helping underprivileged local area youths. A lover of animals, he is a past member of the Board of Directors for Safe Harbor, which is the Humane Society of Jupiter, Florida.
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