Ever since Microsoft bought LinkedIn I’ve been waiting for some changes in the platform. LinkedIn is often referred to as the chamber networking event of the social media world. Although, if you’ve been on there recently it’s becoming a lot more like Facebook with silly posts about getting flowers at the office, but maybe I’m just a bit of a curmudgeon when it comes to thought leadership.
Anyway, we’re starting to see some changes in the platform and in case you missed them, I thought they were worth mentioning.
LinkedIn Changes Chambers Will Want to Know About
Following in the foot steps of Salary.com and other sites that provide information about pay scales, LinkedIn launched LinkedIn Salary, which is a portal and tracker that will analyze salaries globally. Currently, you can search on a job title and area to see if your salary is inline with your town. The choices are limited and no, chamber ED was not on there. As a matter of fact, no chamber position was listed and LinkedIn kept prompting me to select a “valid title” when I tried searching for them.
With this tool you can see “how salaries vary by industry, company size, education level and field of study.” Assuming of course that you use a “valid title.”
Targeted Company Updates
This is one update chambers may find interesting. LinkedIn reports that companies can now perform targeted company updates to give them “the ability to tailor content to specific audiences. Updates are targeted based on profile data which includes company size, industry, function, seniority, geography, and language preference.”
Also, if a company appears in the news on LinkedIn, the article will appear in the streams of people who follow the company but it will not appear on the company LinkedIn page.
What other things are coming down the pike? There’s currently a freelance marketplace and tools for recruiters. What changes will we see as Microsoft digs in after the sale? We may not recognize this platform by the end of 2017.