Newspapers need help these days. Not only is their medium out of style but with social media, everyone is a reporter. They often can’t get the local stories told as quickly as they unfold on social media.
But newspapers still have an interest in the heartbeat of the community and much of their value comes from covering those sorts of stories. Who knows these better than the chamber that tirelessly supports the dreams of business owners?
A member of the Chamber of Commerce Professionals Group on Facebook asked:
How many of you are working with your local newspaper in some capacity to highlight your members? I would love examples of what you’re doing.
Good Examples of Chambers and Newspapers Working Together
The McPherson Chamber of Commerce and its local newspaper share community news for mutual benefit. The newspaper gives the chamber a two-page spread that it uses to highlight community wins and great member stories. The chamber has also used it to help educate the community about what a chamber does and the benefit of having one and being a member.
The President/CEO of the Ruidoso Chamber of Commerce has a weekly column with the local newspaper that she contributes to.
Over at the Douglas County Chamber of Commerce they feature a restaurant of the week, aptly referred to as CHOW. Every Wednesday their local paper features their restaurant of the week as well as a coupon for it. This provides the restaurant with some attention, the paper readers with a money saving opportunity, and the restaurant attributes the increased business to being a chamber member.
How does your chamber partner with the local newspaper in a mutually beneficial way? Join the conversation here.
Image credit:Douglas County Chamber of Commerce