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How Can the Chamber Reach Entrepreneurs?

The desire to be an entrepreneur is strong these days. I belong to a few entrepreneur groups and nearly every day someone joins introducing themselves to the Facebook group with something along the lines of, “I’m not sure what I want to do but I definitely have an entrepreneurial spirit.” The longing to leave the safety of corporate life is outweighing their decision on what they actually want to do to keep the lights on. The idea of entrepreneurship is being thrown around like the term “Jazzercise” was in the 80s. So much so that it’s lost its meaning… but that’s a post for another time. Before you figure out about how to market to an entrepreneur, you must decide if you want to market to them.

Give entrepreneurs what they need
How Can the Chamber Reach Entrepreneurs?

Ways to Market to an Entrepreneur

First, it’s important to understand you might not want entrepreneurs as members. This depends largely on your offerings and what you’re doing with new business and start-up incubators. Entrepreneurs come with their own set of challenges and convincing them to join a traditional business organization might not be an easy sell but if you’ve decided they are your ideal member, the tips below can help.

Reach Them Where They Are

It’s very difficult to be an entrepreneur these days without embracing social media so look for them in groups on the web. In order to be the most efficient in interacting with them, look for local entrepreneurial groups. Join them (most of them are free) and start interacting. Don’t hard sell the chamber. Instead, become a resource and people will begin to listen to what you have to say.

Give Them What They Need

Some entrepreneurs want a social outlet, others are looking for a mentor, while others simply want a space they can use for occasional client meetings. Whatever the entrepreneurs in your area are looking for, see if you’re able to offer it. If so, get the word out.

Provide Learning Opportunities

There are hundreds of membership sites and private Facebook groups that are charging over $50 a month for membership. These successful communities offer videos, human interaction, and feedback 24/7, which is a real bonus for entrepreneurs who may keep non-traditional schedules. If you want to attract the entrepreneur, you’ll want to cultivate similar offerings.

If you’re interested in how to market to an entrepreneur, you may also enjoy this conversation on the Chamber of Commerce Professionals page on Facebook.

 

By Christina R. Green

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Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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