A member of the Chamber of Commerce Professionals Group on Facebook asked:
When advertising all of your events where do you advertise and where do you feel you get the most beneficial results.
Chambers of commerce of all sizes rang in and the answers were a mix of new and old media.
How Do You Get the Word Out About Chamber Events?
Of the chambers who responded, Facebook appeared most often in the answers. The Cushing Chamber of Commerce uses chamber page Facebook posts when the event is open to the public and “boost” the post so it is seen by more people. Boosting their posts costs them less than $10 each time. They also use other local Facebook pages and the ED’s personal profile. Sharing the posts starting 5 days out through the event serves as a good reminder in enough time to add it schedules and not too much time in which the audience can forget about it.
If your chamber chooses to advertise on Facebook, don’t post a generic ad. Use the drill down features to target an audience that is most likely to attend. This will end up costing you less and provide better return on investment.
Some people still read the newspaper and those people still attend events so several chambers mentioned they run ads in the local newspaper as part of a trade for service agreement.
Your website should have plenty of rotating content. It keeps the page looking fresh and Google likes fresh content. Adding events, even giving them top billing in your rotators, gets your events great exposure and gives your website new content.
Some chambers use email invites or event emails to bring in the crowds.
Photo Sharing Sites
Make sure your photo sharing sites have pictures from last year’s event and call attention to them by posting links elsewhere. Seeing all the fun that was had last year, will make people more likely to attend in the future.
How are you advertising your events? Connect with other chamber professionals on the topic here.