If you blog or post content on social media and you’re like most people, you probably struggle with topics.
If that’s a major hangup for you, don’t let it be. We have several sources to ensure your chamber content idea well never runs dry.
Never Run Out of Fresh Chamber Content Ideas
The following list contains great places for content inspiration. Use them to build a chamber content stash on something like EverNote or a spreadsheet in the cloud so that you always have access to the ideas. Once you know where to look, finding chamber content ideas is easy:
- Twitter. Look at tweets and see what people are talking about. Sure, you can get involved in the conversation but you can also use it as inspiration for chamber content ideas. Medium is another good resource as is American Express’ Small Business Trends.
- Portent’s Content Idea Generator. There are a lot of these types of random word content generators but the thing I like about Portent is that they don’t sound like all the rest. Many of them have a tendency to repeat themselves when you use them on a regular basis. Portent has a lot of unique ideas, but it’s best if you like to have a little fun with your blog posts. If you tend to be uber serious, this might not be the right idea generator for you.
- Buzzfeed. Scan their headlines looking for patterns in speech and then swap out their nouns and verbs for your own. For instance, “What’s Your Makeup IQ” could easily become “What’s Your <insert town name> IQ?”.
- Image search. Do an image search for Cosmopolitan or GQ magazine covers. Their salacious headlines can be used the same way you did Buzzfeed’s.
- Sit down and write. Sometimes the best way to get topics is to sit down and brainstorm them.
- Think about what you learned yesterday. How can your life lesson be applied to the chamber or business?
- Use writing prompts. Good blogs often contain stories. One of the ways to develop a story is to use writing prompts about your life. You can Google the ideas, like the most embarrassing professional moment you’ve ever had. How does that apply to your members?
- Allow yourself downtime. Sometimes the best way to have an idea is to be quiet so that you can hear it. If you’re always plugged in, you won’t hear your own ideas. Carry a way to document those ideas as they come to you. That might be on your phone, in a notebook, or on a waterproof pad in the shower. If you prefer to keep your ideas on paper, I would highly suggest compiling them periodically into electronic format in the cloud. That way you never have to worry about misplacing it and you can search it.
- Be open to ideas as they hit. Not only do you need to listen but you also need to look at how things connect. You could be scanning your personal Facebook stream, for instance, and it might remind you of something you could use on the chamber blog. Don’t brush that idea away because it’s the weekend and you’re on your own time or assume you’ll remember it. Capture it so you can use it when you need to, even if that’s weeks in the future.
- Read the local paper. There are all kinds of feel good stories you can capitalize on.
- Google your town name followed by the word “is” and see what Autofill in Google search gives you.
- Incorporate holidays and days of celebration in your content. That way you’ll have less non-holiday content ideas that you have to come up with.
- Get out and live a little. Spend time away from a desk. There’s a fascinating world out there and it’s chock full of amazing content ideas.
Finally, add the source of your future content ideas to this list. Keep it growing. Monthly take a few moments–even if it’s in front of the TV at night–to generate some ideas and add them to your chamber content list. That way you will never want for an idea.
Once you have the idea, you need a title. Download our free Awesome Blog Title Checklist.
Must read for all Chamber Professionals...