If you’re an introverted Gen Xer you may share my problem with sharing. I’m a writer by trade, so the written word comes easily, but video and image shares are things that just don’t occur to me naturally. My hang up is vanity. It feels vain to believe, for instance, that what you’re eating for breakfast is important to people.
But, what I need to get over, and you do too if you want to truly connect with people online, is that this type of “shallow” sharing resonates with viewers in a big way. It helps them see you are just like them.
People don’t read, unless it’s required of them or they really need to understand a particular topic or solve a problem they’re struggling with. Most people on social media just want to be entertained. They treat the social streams the same way they do the TV they watch every night. They simply want to view.
If you’re like me this type of sharing may seem awkward, but the importance of connecting with your audience with these types of shares is essential to seeing a return on your social media time investment. And the easiest way to do that is through visual content and sharing certain day-to-day aspects of your life.
Why Do Visual Pieces Work?
Even the most ordinary of visual posts seems to resonate with people and that’s because they can identify with what you’re posting, are inspired by it, or wish they could be a part of it.
First, there are hosts of visually appealing shares to be created, including images quotes. But the posts I’m referring to are visual posts about your life. Things you’re doing, working on, and/or like. Here are a few ideas that could be wildly popular:
- Brief tips (something less than 3 minutes in video or a handful of bullet points on an image quote)
- Your view (where you are right now and what you’re looking at. We are a culture of voyeurs.)
- Your meals or a picture of you at a restaurant
- Your pets
- Sunsets or beautiful sites in town or when you’re on vacation
- A picture of a book you’re reading
- Your exercise routine
- Create a 3-second GIF (I saw one today of someone pouring syrup on pancakes)
- Your favorite hobby
For me, the hardest part is feeling the value. When I write a blog post, it’s easy for me to see it because I value words. But when I film myself pouring dog food in my dog’s bowl, I have a hard time understanding how that’s appealing to my audience or for my business. But if you look at everything you post as a way for people to get to know you better — and since people buy memberships from those they know, like, and trust — you may be able to better see the value and how it all fits together in your social media strategy.
It’s something I’m working on too. But people are really looking for connections and showing those daily moments are a great way to capture them.