If you’re thinking about a chamber rebranding exercise or working on your chamber website, don’t forget about your staff page.
Regardless of the size of your chamber featuring the people who make your chamber the success it is is important.
What Should You Include on a Staff Page?
Pictures of your staff
Staff pictures should be professional and friendly but not look like someone’s year book or a Glamour Shots photo. While everyone wants to look their best, you also want members and potential members to be able to recognize your staff from the pictures.
While group photos are nice, it is sometimes difficult to tell who is who or see faces clearly. If you want to include group photos, include single shots as well.
If your staff is small, include your board members on the same page under a different header.
Titles should be listed under individual photos.
Method of contact
Business today requires some method of contact even if you’re the executive director.
A contact form is not the same as an individual contact method. It’s wise to include a telephone and email address, even if you end up redirecting that email to a box multiple people check. For instance, a president/CEO of a very large city may not be able to answer every email that comes his or her way so IT will set up a dummy email, something like CEO@dallaschamber.org. This mailbox may be accessed by the president, his/her assistant, etc. It’s better to set up a dummy email than it is to have your entire staff’s email listed but not that of the CEO.
Email is the preferred method of contact for lots of people out there, especially Generation X and Y.
Chambers connect people. If I can’t contact you the way I prefer, I may choose not to contact you at all.
A Great Example of a Chamber Staff Page
The Columbia, South Carolina Chamber’s staff page (pictured above) is wonderful. It’s friendly, the pictures look like the staff is comprised of the friendliest people on earth. They’re smiling, but it’s not forced. They’re outdoors looking professional and enjoying themselves. There’s a cohesive look to the shots but they’re not cloned pictures and when you click on them, it downloads their contact info on a v-card. Great example.
What are you doing at your chamber? Share it with us at the Chamber of Commerce Professionals Group on Facebook.
Guest post by Christina R. Green
Photo Credit: Staff page from the Columbia Chamber of Commerce