If you already have a job board but want it to become a source of non-dues revenue for your chamber, there are a handful of ways you can monetize it. Here are some suggestions:
Ideas for Monetizing Your Chamber Job Board
Resume Access for Employers
If you can build a bank of resumes, if there are a lot of people looking for work in your community, you can charge employers access to review them. However, you will need to throw some resources into getting good qualified people to populate your site. You can’t charge if you only have one resume to look at.
If you have employers who do a lot of hiring, and thus would need multiple postings throughout the year, you can take a tip from LinkedIn and sell job credits. These credits are used to buy posts. The more you buy the cheaper it is. For instance, if a job post costs 1 job credit, you can sell them singly in packs of 1, 3, 5, 10 or unlimited. If you sell 1 credit for $50 (this is a made up number. You would need to base your charge on what your community and the industry of the hiring company supports.), 3 credits might be $90 if purchased all at once and 5 credits might be $135. This benefits companies that post often to buy in bulk ahead of time because of the purchasing discount you offer.
This is all about who gets to be first. You can charge companies and individuals to be listed first, but this sort of monetization only works when you have a large database. If you have a job board that features six jobs, no one will pay to be first or to have a larger ad than anyone else.
You can also sell employer memberships to your chamber job board. For instance, for $99 a year an employer can post as many jobs as it desires or you could structure the membership on how many posts they receive. For instance, Silver membership gets 3 posts a year for free with the option of adding additional ones at a discounted rate.
Finally, you can also create parameters around how you promote their ads/listings. A Gold membership, for instance, gets mentioned in your newsletter, social media, and an e-mail blast. While Silver, only gets the email.
Have additional ideas to share about monetizing a chamber job board? Join the conversation here.
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