In this Chamber Focus Show discussion with Sarah Sladek, the author of The End of Membership As We Know It, we talked about how generational and demographic trends are impacting chambers and communities.
If you are involved in a chamber, or any organization for that matter, you are going to want to watch this video. Sarah Sladek is an expert on this topic, having authored 3 books and keynoted many events.
As anyone that has taken time to look into generational issues knows, the time for taking action is now as 10,000 boomers retire each day and the younger, digitally connected, generations are playing more of a key role. Or least should be.
Some organizations are not up to speed in getting ready for this tidal wave generational event. Because of this, those organizations very existence is at risk.
In this edition of the Chamber Focus Show interview, we discussed:
- How some organizations are actually alienating the younger generations
- The importance of relationship building with younger prospects if chambers intend on growing their membership
- Opportunities for chambers who embrace the demographic and generational issues
- New chamber membership models including freemium and tiered.
- Chamber Boards bringing in young entrepreneurs and executives to sit on the board and provide the younger generation’s perspective
- The role of the “Experience” and the necessity of a ROI for younger generations
- Sarah Sladek‘s take on courting young people rather than selling or obligating them
Access this episode and the other episodes of the Chamber Focus Show in the Chamber Professionals Education (CPEd) resource