A person in our Chamber Professional’s Group on Facebook asked about the government affairs committee of her chamber.
She’s considering a rebranding in order to get more people to attend the committee meetings.
What I discovered at my chamber was that if we wanted strong attendance at our government affairs committee meetings, one thing we had to invite a guest speaker the attendees wouldn’t normally have access to, someone notable — a county commissioner, the senate transportation committee chair, etc.
Right People, Right Speakers, Right Agenda
We also had to make sure the committee was populated by respectable leaders in the community and not just “rabble rousers” or people who had a lot of time on their hands.
We actively recruited leading business people who were interested in government affairs, legislative items and politics in general.
If you get some of the big players in your community at those meetings and you bring in bigger name speakers, you will increase your attendance and get greater participation. A solid agenda on a timely topic also helps. The last thing you want to do is waste people’s time with a chit chat session.
As far as the name of the committee is concerned, there are many options. However, I would caution against changing what ever it is you have been using.
“Government Affairs” as the title may not be sexy but it is recognizable. Your current title is probably also very clear. People understand what it is, so rather than completely rebranding, concentrate on getting the right people in attendance, the right speakers, and a good solid agenda.
Busy people don’t want to be a part of something that usually turns into a complaint session.
Create an atmosphere that encourages a solid discussion on a timely topic, get the right people there, and make things happen. Do that and you won’t have to bother with rebranding.
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