Anyone can post things quickly to social media. It’s easy. Randomly retweet something or simply press a share button. But sharing awesome content that your audience will find engaging, well…that’s another story altogether. That takes time.
Time to find good content and time to build the relationship. Still, there are things you can do to make your limited chamber social media time more effective in meeting your business goals.
Make Your Chamber Social Media More Effective
- Schedule posts. When you find good content schedule it out. Just remember to pause your scheduler if something tragic happens. You don’t want to tweet about a chamber bar crawl just as terrible news is hitting your community.
- Keep a file of things you want to schedule. Finding good content when you need it is hard but you’ll stumble across lots of good content when there’s no need. It’s Murphy’s (Social Media) Law. Find a way to keep those gems for when you do need them. Facebook allows you to create and assign categories for posts you save. Make use of that or use Evernote to capture things that will be good to share in the future.
- Ask people to share images of your community with you then share them on all of your channels.
- Pick 3 social media channels to be really involved in. Figure out where your members are and go there.
- Listen. Create alerts that will email you when someone is talking about topics you’re interested in.
- Create a list of member and potential member users and reshare their content.
- Use stolen moments (those minutes before meetings and other times where you have some brief downtime) to schedule posts or create image quotes.
- Make it a habit to take pictures (or videos) throughout your day. If you get off the phone from answering a very common question, make a quick video or go live on the topic. Share these videos and pics.
- Use IFTTT. This app lets you create “if, then” scenarios to streamline your operations. For instance, send out a “Join us today” email for every event on your calendar without having to manually create the post.
- Ask questions on social media and stipulate that responders should use GIFS to answer. For instance, using only a GIF tell us about your weekend. Most people will spend minutes searching for the right GIF when they wouldn’t even consider typing an answer. Strange but true.
The key to getting the most social media done in the least amount of time is to concentrate on things that will have the greatest effect on your relationships. That means focusing on ideas that will get people talking. When in doubt, that’s video and images.