In this, the 15 edition of the Chamber Focus Show, we discuss ongoing chamber relevancy and delivering the value your members demand for their investment.
Hear about Joe’s Pizza on Main Street and what this fictitious member really values and needs from the chamber, back to basics marketing (not social media?), connecting people in the community with your members, the role of advocacy, and marketing your chamber’s members.
Participants shared what they are doing at their chambers to provide value that “Makes the cash register ring” for their members.
We discussed how today’s members are asking, “What do you give us?” for our investment.
We even discussed a new phrase, “The momentum of relevancy“, shared by Greg Durocher of the Cambridge, Ontario Chamber.
Our special guest was Donn Ingemie, President/CEO of Chamber Member Services.
Access this episode and the other episodes of the Chamber Focus Show in the Chamber Professionals Education (CPEd) resource
Listen or watch as we touch on:
- Chamber Relevancy in the coming years
- Chamber trends
- Offering members real value versus doing things we want to do
- B2B versus B2C chamber services
- Chamber networking events
- The “real value” of the chambers existence
You will also hear Mark Sturdevant (The La Habra Chamber) discuss their Good Will Ambassador program and learn about Donn’s company, ChamberMail (http://www.chambermail.us/), and what they do to make the member’s cash registers ring. Participants also included Cat Hyland, Kelvin Schipper, LaMont Snarr, Lisa Farquharson.
Disclosure: Neither ChamberMail or Donn Ingemie paid to be on the Chamber Focus Show. The interview is purely information, empowering chamber professionals with insights and relationships.