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Marketing Your Chamber Events

There are countless (free and paid) marketing opportunities out there for your chamber. Finding the right mix that reaches and appeals to your members can take some experimentation.mrketing chamber events

A person in our Chamber of Commerce Professionals Group on Facebook asked:

What do you find to be your most effective event marketing tool? Radio, television, press releases, print ads, posters/banners, e-blasts, Facebook, personal phone calls, in-person invitations, mailed invitations, or something else? Did you notice a change in attendance/involvement when you added or discontinued one of these methods?

There is no one-size-fits-all solution for chamber membership for increasing attendance at events but I have found that part of the marketing message to businesses is making sure the employees know whether they are welcome or not. Many companies pay their dues and never communicate event and networking opportunities to their employees.

Some employees know their company is a part of the chamber but they assume event attendance is for the higher-ups so they don’t ask if they are included. Helping businesses communicate what chamber membership means to employees is a great way to increase event attendance.

The Secret Advantage Behind Employee Members

 

Yes, you’ll have more attendees but that’s not the only benefit. The secret benefits to bringing in more employees of your member businesses are:

  • New faces, which could mean new exposure as those people tell their network how much fun they had at your event
  • Added value for the companies as those employees go back and tell their co-workers and managers how much they enjoyed themselves
  • New future members; those employees move onto new jobs, they mention their experience with the chamber, new memberships spring forth

Your tried and true marketing is great for events but take some time to think about members of your community you’re not currently reaching — groups like company employees. Recruiting from an untouched segment is a great way to market events and increase attendance.

Guest post by Christina Green

Image via Flickr by Wrote

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Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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