In yesterday’s blog post, I mentioned Abila’s report on which benefits were important to members. Not surprising, one of the top benefits of importance to Millennials was jobs.
Many chambers have job boards or have partnered with a local organization to post jobs. Some chambers tweet and share jobs on social media. This is not a new offering for many and it’s one that could be adopted quickly and easily by chambers that aren’t currently offering that service.
But having a job board isn’t enough.
Why Chambers Need to Remarket the Job Board
Most Millennials are plugged in. They know how to research companies and find jobs on the Internet. They subscribe to alerts from Indeed and other sites. They read Glass Door employee reviews.
Telling a potential Gen Y member you offer job postings isn’t a sell. They don’t need to pay dues for that service. They can scout their own opportunities for free.
When marketing to Gen Y about the value of your job board, you need to follow it up with something those job postings sites don’t have — connections. You’re not just posting the job for Company X. The hiring manager at Company X is also a member.
Explain to the potential member that through the chamber they’re getting more than job alerts; they’re getting the opportunity to know and work with people from that company. This beats out employee reviews any day. They have the opportunity to get to know for themselves what the company culture is like by meeting people who work there.
It’s also a lot easier to stand out from the slush pile when you can say, “We’re in the same Young Professionals group.”
A job board doesn’t market itself. You must ensure potential members are aware of the value of the feature. Gen Ys won’t sign up just because you offer a job board. You must enumerate on the possibilities they have for making meaningful connections to transcend the boards and get noticed. The chamber can help provide these eager young employees with a boost up and that’s worth the price of dues; but only if they realize the power in chamber membership.
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