Chamber Pros Insider Tip #46
Cathi Hight, a leading expert and consultant to the chamber industry, shared her “New Approach to Tiered Membership” model today.
Cathi was our inaugural guest for the Chamber Pros Q&A event, a textinar series for chamber pros.
You can access the event and read more than 119 comments and posts from your peers and our guest by clicking the image below.
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The rest of this Tip is for Insiders (members only).
Be a Chamber Pros Insider for full, immediate, access.
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Cathi will be coming out with more details, including a webinar and book, soon. We will bring you those details.
See todays discussion here.
Tip: It is almost certainly time for your chamber to move away from the fair share dues model where you deliver the same basic product to all your members. That model fit a prior age.
Today, it is better to deliver features and benefits based on the specific wants/needs of your member segments. That is done most often through a tiered dues or tired benefits model.
Please engage with your take on today’s Tip.
What model are you using?
Thanks,
P.S. If you have a colleague that would enjoy receiving these private tips, tell them about the Chamber Pros Insider.
P.P.S. Thanks go to Bonnie A. Westley for thinking to call the event a textinar. Awesome.
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