Chamber Pros Insider Tip #46
Cathi Hight, a leading expert and consultant to the chamber industry, shared her “New Approach to Tiered Membership” model today.
Cathi was our inaugural guest for the Chamber Pros Q&A event, a textinar series for chamber pros.
You can access the event and read more than 119 comments and posts from your peers and our guest by clicking the image below.
The rest of this Tip is for Insiders (members only).
Cathi will be coming out with more details, including a webinar and book, soon. We will bring you those details.
See todays discussion here.
Tip: It is almost certainly time for your chamber to move away from the fair share dues model where you deliver the same basic product to all your members. That model fit a prior age.
Today, it is better to deliver features and benefits based on the specific wants/needs of your member segments. That is done most often through a tiered dues or tired benefits model.
What model are you using?
P.S. If you have a colleague that would enjoy receiving these private tips, tell them about the Chamber Pros Insider.
P.P.S. Thanks go to Bonnie A. Westley for thinking to call the event a textinar. Awesome.
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