There are a lot of end-of-year cleanup tasks you probably undertook recently. If cleaning up the chamber email list wasn’t among your recent tasks, it should’ve been. Here’s why:
Reasons You Need a Clean Chamber Email List
Not only does a clean chamber email list mean you can securely send emails to your group without worrying about the wrong person getting the wrong message, but there are also more critical areas of concern.
Dirty lists will cause you to have:
- delivery problems. If emails are old, they’ll likely bounce and that will interfere with your…
- rating as a sender. When you’re sending to a list full of bad emails, it’s assumed that you don’t know the list very well. This will decrease your rating.
- to take more time to review the issues and bouncebacks that will plague your inbox after each send.
- missed opportunities. You can’t offer value to people who aren’t seeing your communications.
- to potentially pay more. If you use an email sender that charges by the number of addresses you send to, you want to make sure every one of them is valid.
How to Clean Your Chamber Email List
Fortunately, keeping a clean list is easy.
- Open up your email software’s reports. Most allow you to sort or run a report by who hasn’t opened an email from you in a year.
- Segment those results from your active list.
- Visually examine each one. Is there a noticeable misspelling/typo or are there employees of companies that you know are no longer there? If so, correct them or take them off.
- Send your “nonactive” list a series of three emails with strong subject lines containing phrases like: Last Chance or Final Notice.
- After the last of the three is sent, run another report to see who didn’t open those.
- Don’t wait for them to opt-out on their own. They won’t. Unsubscribe them manually.
- Go into your calendar and schedule a time to do this again next year. Annual scrubbings are part of business today.