A chamber cannot live on dues alone. I think William Shakespeare wrote that. Seriously, dues only cover a portion of everything you’d like to be able to do; plus dues have their limitations. There are only so many businesses in your town and you can only collect dues from each for the year. After that, you’ve hit your dues ceiling.
Non-dues revenue, on the other hand, is limitless. There are programs, events, seminars, trips, and more that can help you bring in additional chamber revenue.
How Do You Find a Strong Non-Dues Revenue Idea?
To find the ideal chamber non-dues revenue idea for your chamber, you need to understand your average member. You can get greater insights into their preferences by asking the following questions:
- What do they need from a business perspective?
- What would they pay extra to be a part of?
- What are they missing out on?
- Is there something they need for their own professional development?
- What types of introductions are they lacking?
Once you know what they want and need, you can begin thinking about what type of time you have to administer this non-dues revenue program. If you, or a member of your staff, have additional time, you may want to consider an ongoing source of non-dues revenue like Chamber Bucks. There are also companies out there that have streamlined the administration so that it can be done in about 30 minutes a month.
If you have some time now but you’re not sure what you’ll have in the future, arranging a chamber trip may be a good way to bring in some money, make business connections, and explore global opportunities with your members.
But these ideas are only the beginning. There are tons of additional options to fit all schedules and investment levels. You just have to be a little creative or…
Download our free 50 Rockin’ Ideas for Chamber Non-Dues Revenue. It’s full of fun and lucrative non-dues revenue ideas for your chamber. Download it today and start working on ways to increase the cash flow.
A must read for all Chamber Professionals...