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Chamber Non-Dues Revenue Idea: 3 Varieties of Walking Maps

 

If you’re looking for another type of chamber non-dues revenue a walking map may be just what you need.

Ideas for chamber non-dues revenue

Before you start sketching out the neighborhood consider the following things:

  1. Do you want a paper version or an online map?

This depends largely on the demographic using your map. Do you currently have a lot of people asking about paper? If so, stick with it. If not, think about taking it online.

2. Will you charge for a copy?

Back in the day, you could charge for a map of stars homes and other exciting locales but today, everything can be Googled. It’s best to give it away for free and sell ad space.

3. Where will you distribute them?

If you go with a printed map, you need to decide where you’ll give them out. The chamber is the obvious first spot, but will you give them to chamber businesses as well? How about City Hall or the visitors’ bureau if it’s not housed in the same building as the chamber?

3 Ideas for Chamber Maps

Now that you know a few things about the how’s and where’s, it’s important to think about what kind of  map you’d like to produce. Here are three options:

Members Only Map

This idea features only member businesses. The downside is that unless you have most of the businesses in town, your map could look very empty and not a great resource for visitors.

Walking Map

A walking map could showcase beautiful areas to walk (bike or jog) in your town and businesses in the general vicinity of those strolls. You can even list distances, estimated times at a stroll or fast walk, and elevations (if applicable).

Sculpture/Points of Interest or Murals Map

This map can be a lot of fun. In addition to businesses, point out your town’s claim to fame spots, sculptures, murals, fountains, or anything that would make for a nice stop and picture taking opportunity. Have fun with it and share some cool stories.

Add things for history buffs and gossip hounds. Sites like Atlas Obscura and Roadtrippers have huge followings because of the unusual things they cover. Don’t shy away from an interesting story.

Atlas Obscura can help you find ideas for your chamber walking maps to build chamber non-dues revenue.

No matter what type of map you decide fits your town and your audience best, you can use it as a source of non-dues revenue. Ask an area business to sponsor the printing of your map or create upsell opportunities to be featured. Charge businesses to have their coupons printed around the map border. Or charge businesses to be printed in color while all other businesses are in black and white. If you do an online version, you can charge for spotlights and hyperlinks.

Final Consideration About Non-dues Revenue Maps

The concept of maps as a source of non-dues revenue may be out of date. People mainly use their smartphones for geo-location. But the only way to know whether a map will work for your community or not is to think of your audience.

In the town where I live for instance, we get a lot of older travelers from other countries. Paper maps are ideal for saving data on international phones and they can be used as souvenirs. For older people, it’s also more comforting to have something that doesn’t rely on a signal. Before spending any money on printing, think about your audience.

By: Christina R. Green

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Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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