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2 Tips for Online Chamber Membership Applications

Do you allow members to sign up online?  Here are two things you must have in place to have successful online chamber membership applications.chamber online membership application

A member of the Chamber of Commerce Professionals Group on Facebook asked:

Just had lunch with my boss and started talking about members signing up online – any chambers out there had success in this area? What worked well for you? Thanks!

If you’re going to allow members to sign up online you need to do two things (besides having a method/application form with which to do so).

2 Things Chambers Need for Online Membership Applications

First, you need all of the relevant information about your chamber, membership structure, benefits, etc., online. While I could, as a potential member, call in for this information and then join online, most likely those who join are going to do so without contacting you.

Accepting online applications for chamber membership appeals to younger business owners. Gen Xrs, and more so Gen Ys, prefer electronic forms of communication.

If your chamber is providing the potential member with the information needed to make a decision, they will do so without coming into your office. They might be making the decision on non-business hours or they may not feel like they can spare the time for a conversation or visit.

It also shows the potential member you are a progressive organization, which is appealing to these generations as well.

Second, you need a communication plan to reach out to these new members almost immediately. While it’s very easy to join online, those who do so do not have the welcome of a smile or a voice so make sure you reach out to them as soon as possible. You may even consider an email campaign to stay in touch with these folks to get them actively involved quickly.

As chambers continue to present information in the ways most appealing to their members and potential members, accepting online memberships makes sense. It allows potential members to sign up when they’re thinking about it. If they’ve been mulling it over, they don’t have to wait until 8 or 9 to speak with someone at your chamber. They can join when it’s right for them.

Are you using online sign-ups?

Guest post by Christina Green

Image via Flickr by CollegeDegrees360

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Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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