We’ve all heard of the importance of marketing personas in reaching and engaging your members. But just how far have you taken this trend of personalization? Have you created programming that speaks specifically to the needs of individual industries? A more personalized approach in your events, programming, and committees is possible. Check out what these […]
How to Help with Micro-Business Marketing Success
Nurturing the Heart of Your Local Economy Small businesses are the lifeblood of our communities, infusing them with character, innovation, and economic vitality. They have a special place in our hearts because their success stories are so poignant. They are the tales of the underdogs succeeding, the businesses coming from nothing that become town favorites when they succeed […]
5 Ways Chambers and Nonprofits Can Help Each Other
If you’re a chamber pro, you’ve undoubtedly been asked at least one of the following questions by nonprofits in your community: If you’re like most chambers, there’s no way you can comp them all, discount their dues, and send them all of your volunteers. But there’s a whole world of creative, mutually beneficial collaborations waiting to […]
Ways to Use AI to Propel Your Chamber Newsletter
Your chamber newsletter may be one of the best communication tools you have. It’s an effective way to share information and reach people’s inboxes, a more likely way that they will see your content instead of taking a chance on an algorithm. Newsletters can also be monetized through ads and paid editorials for a source […]
Should You Ever Give a Nonmember a Chamber Member Benefit?
There was an interesting discussion on the Chamber Pros Facebook group this week. And it had responders divided heavily on either side. It’s a common question for membership organizations and gets to the bottom of exactly what the chamber means to the larger business community. If you read the title of this blog and thought, […]
To Charge or Not to Charge: The Ribbon Cutting Question
Ribbon cuttings are a time-honored tradition for chambers of commerce, celebrating new businesses and milestones within the community. However, as with any service, whether or not to charge for them often arises. Both sides have valid arguments, and the ultimate decision depends on each chamber’s goals and resources. In this article, we’ll cover the pros and cons of charging and […]
21 Awesome Takeaways from the 2024 Chamber Pros Talks Online Conference
and that’s just the tip of the chamber education iceberg! June 3rd- 7th is the 10th annual Chamber Pros Talks Online Conference and we couldn’t be more excited about it. It’s twenty speakers, each speaking for twenty minutes on the most important topics for chamber pros these days. It’s a must-attend event. For those of […]
Looking for a New Chamber CRM? You Need to Know This…
The member dilemma is clear. You want to recruit and grow your member base but if you do, you need a way to manage the membership. Tools to manage members come with a price–sometimes a large one. But some of those expensive options can provide greater efficiencies. After all, spreadsheets weren’t meant for managing member lists. […]
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