Like it or leave it, short-form video has emerged as one of the most powerful tools to engage your audience and share your chamber’s unique story. From member highlights and event promotions to advocacy updates and community spotlights to just plain fun, video content can make your chamber stand out while building stronger connections with […]
The Two-Minute Marketing Trick for Busy Chamber Pros
Are you a firefighter or a juggler? If you’re a chamber pro, the answer is probably both. We see you. We get it. Your work plans and intentions are often assaulted by the needs of others. You go into the office with the idea of working on your marketing and retention strategy (for example), only […]
How to Create a Compelling Narrative to Grow Chamber Membership
EEK! The news headlines read that we have a strong economy, consumer confidence is up, but businesses are cancelling membership because they’re cutting all non-essential costs. How can you build membership at a time like this? It’s an uphill battle for sure. When you sell by cost of membership, you’ll likely be one of the […]
It’s the Most Wonderful Time of the Year for a Holiday Mixer
Are you hosting a member appreciation event this holiday season? It’s the perfect time to bring people together. Ditch the Fruitcake: Throw a Holiday Mixer Your Members Will Love The holidays will quickly be upon us. That means now is the time to plan a holiday mixer or end-of-year member appreciation event. But it’s also […]
Give Your Members Holiday Season Visibility Now
If you’re like most Chamber Pros, you’re probably thinking about the upcoming holiday season and how you can help your community. But are your local businesses doing that yet? Sure, maybe some have new merch ready for this fun time of year—”Hallothankmas.” But are they thinking about marketing for the holidays and increasing their social […]
Coming Back from the Edge: Restarting After a Natural Disaster
As a chamber of commerce professional in a community hit by a devastating natural disaster, the chamber’s role in rebuilding is critical. But chamber pros are of the community as much as they represent the community. While trying to be a cheerleader for your businesses, you may also be dealing with your own heartbreak. That’s […]
15 of the Biggest Frustrations Found on Chamber Websites
Easy, breezy websites are all the rage these days. Big open areas, light designs, like opening the window to your chamber. But while you may be reworking your website to follow the latest design trend, you don’t want to throw the baby out with the bathwater so to speak. You want your website to remain […]
4 Ways to Learn More Even When You’re Busy
Is it better to be a jack of all trades and a master of none or a specialist these days? As a chamber pro, you probably understand that a broad knowledge of your business community can be very helpful in coming up with creative solutions. But who has time to acquire such a broad range […]
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