As I am sure you know by now, if you don’t receive much interaction on your Facebook Fan Page, then your posts probably won’t show up in many of your fan’s newsfeeds. Those posts are filtered out by a Facebook algorithm that assumes that there isn’t much of a relationship there. This issue begs the […]
Face to Face is Still Important
Yesterday, I presented on Social Media Marketing Strategies for the Council of Educational Facility Planners (CEFPI) at a multi-state conference. The audience was comprised of architects, engineers, facility managers, and others interested in the school planning industry. An interesting point came out of the session that I want to share with you. What started as […]
One Thing You Must Consider in Your Social Media Marketing
Does your small business or association have expertise in multiple niches and, therefore, multiple target markets? For instance, an accounting firm might have a small business niche and therefore a small business person target market. They may also have an expertise in non-profits and a non-profit executive target market.They may also have a corporate practice […]
Social Media Marketing Strategy for Small Business and Associations
Have you reached out to help anyone in your target market yet today? Not to sell them anything or handle a previous issue. Just to help. To be of service to them. Before social media marketing, I know I didn’t talk to or see anyone, except family, before getting to the office and digging […]
Facebook Fan Page Tips and Observations
I spent some time this morning looking at random Chamber of Commerce, business association, and small business Facebook “Fan” Pages. I am glad to say that I am seeing a lot of social media marketing improvements among these organizations. By that, I mean that many of the organizations that I checked out today are doing […]
Personal Social Media Branding Strategy
We are going through an unprecedented, world-wide, economic disruption (captain obvious). At the same time, we are in the midst of a social media marketing revolution that is changing established business and social rules right before our very eyes. What worked yesterday in your business could very well not work tomorrow. And the rate and […]
What motivates you? What do you throw yourself at?
Bob Burg, author of The Go-Giver and many other books, wrote an excellent piece on his blog today: Idea Man: One Huge “Takeaway Lesson” from Paul Allen At the end of the piece he asked, to paraphrase, “What motivates you? What do you throw yourself at?” As I wrote my comments, I thought the readers […]
Alternative Social Media Marketing Advice. Take The Shot.
I often come across this type of social media marketing advice: “Don’t go chasing after every new social media marketing thing.” “Don’t let ooh shiny syndrome distract you in your social media marketing.” “Don’t go chasing after social media waterfalls.” There is some wisdom in this advice. Don’t fall for it. Here are my […]
