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Facebook Social Media Marketing Tactic

Facebook for Social Media Marketing

As I am sure you know by now, if you don’t receive much interaction on your Facebook Fan Page, then your posts probably won’t show up in many of your fan’s newsfeeds. Those posts are filtered out by a Facebook algorithm that assumes that there isn’t much of a relationship there. This issue begs the […]

Face to Face is Still Important

Social Media Marketing Strategy Speaker

Yesterday, I presented on Social Media Marketing Strategies for the Council of Educational Facility Planners (CEFPI) at a multi-state conference. The audience was comprised of architects, engineers, facility managers, and others interested in the school planning industry. An interesting point came out of the session that  I want to share with you. What started as […]

One Thing You Must Consider in Your Social Media Marketing

Social Media Marketing Target Market

Does your small business or association have expertise in multiple niches and, therefore, multiple target markets? For instance, an accounting firm might have a small  business niche and therefore a small business person target market. They may also have an expertise in non-profits and a non-profit executive target market.They may also have a corporate practice […]

Social Media Marketing Strategy for Small Business and Associations

Social Media Marketing Target Market

Have you reached out to help anyone in your target market yet today? Not to sell them anything or handle a previous issue. Just to help. To be of service to them.   Before social media marketing, I know I didn’t talk to or see anyone, except family, before getting to the office and digging […]

Facebook Fan Page Tips and Observations

Chamber of Commerce Facebook Fan Page Tips

I spent some time this morning looking at random Chamber of Commerce, business association, and small business Facebook “Fan” Pages. I am glad to say that I am seeing a lot of social media marketing improvements among these organizations. By that, I mean that many of the organizations that I checked out today are doing […]

Personal Social Media Branding Strategy

Social Media marketing Branding

We are going through an unprecedented, world-wide, economic disruption (captain obvious). At the same time, we are in the midst of a social media marketing revolution that is changing established business and social rules right before our very eyes. What worked yesterday in your business could very well not work tomorrow. And the rate and […]

What motivates you? What do you throw yourself at?

Bob Burg

Bob Burg, author of The Go-Giver and many other books, wrote an excellent piece on his blog today: Idea Man: One Huge “Takeaway Lesson” from Paul Allen At the end of the piece he asked, to paraphrase, “What motivates you? What do you throw yourself at?” As I wrote my comments, I thought the readers […]

Alternative Social Media Marketing Advice. Take The Shot.

Social Media Marketing Advice on Chasing Waterfalls

I often come across this type of social media marketing advice: “Don’t go chasing after every new social media marketing thing.” “Don’t let ooh shiny syndrome distract you in your social media marketing.” “Don’t go chasing after social media waterfalls.”   There is some wisdom in this advice. Don’t fall for it. Here are my […]

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Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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