With the rate of change in our business lives skyrocketing, especially concerning new media, social media marketing, and the Internet, opportunities for you to create a successful brand new business or add-on business are also increasing. If an online idea occurs to you don’t dismiss it out of hand. Those things that frustrate you about […]
Social Media Marketingt Metrics for Small Businesses and Organizations
What should your small business or organization be measuring when it comes to your social media marketing metrics? It starts with knowing your goals. You will never reach your destination if you don’t know what your goal is. Our plans miscarry because they have no aim. When a man does not know what harbor he […]
Small Business Owners: Don’t Let Worry or Fear Get the Best of You
Overheard today, “don’t check your mail on Friday. It will just ruin your weekend.” That kind of negative talk just drives me crazy. What about you? I posted that to my Facebook wall today. I want to go a little deeper here. There was a time in my life when I felt the same way […]
How To Install Facebook Questions For Your Small Business
A couple of days ago I chose to start using Questions on Facebook. This feature came to me through Mari Smith. You should follow her. She provides great business insights on the use of Facebook (and her heart is in the right place). I posted my first question almost immediately after the simple install. The […]
It’s a Mistake to Hide Behind Your Corporate Logo
Are you doing social media for your small business while hiding behind the business’ logo? Are you doing this because that is the way businesses have always marketed themselves, promoting their logo and brand? Maybe you don’t want to take the heat of looking like you are promoting yourself over the company? What if you […]
The Importance of Family
I usually use this space to write about ways entrepreneurs should use social media to grow their business. Not today. Today, I just want to think aloud about the importance of family. I hope you can bare with me. I haven’t always been the best of sons. I loved my folks and didn’t cause much […]
A Road Map To Growing Your Small Businesses Through Social Media
I am often asked, “How should an entrepreneur use social media marketing to grow their small business?” That question requires a very long answer, but we can start with the small business social media marketing basics. Decide on yourniche (I understand you may already have an operating business). Online, you must focus. What is your […]
Using Social Media Marketing? Don’t Give Up. Iterate.
As a small business owner using social media marketing to bring in more business, be patient and flexible in how you approach your social media and blogging efforts. The chances of you hitting it out of the park on your first try are pretty slim. You may know everything there is to know about your […]
