I am often asked, “How should an entrepreneur use social media marketing to grow their small business?” That question requires a very long answer, but we can start with the small business social media marketing basics. Decide on yourniche (I understand you may already have an operating business). Online, you must focus. What is your […]
Using Social Media Marketing? Don’t Give Up. Iterate.
As a small business owner using social media marketing to bring in more business, be patient and flexible in how you approach your social media and blogging efforts. The chances of you hitting it out of the park on your first try are pretty slim. You may know everything there is to know about your […]
Is Your Small Business Ready For The Smart Phone Revolution?
Just yesterday we went for a drive. I, of course, took my Droid smart phone. I can’t tell you how many times I reached for it for news, info, and entertainment. With me as the passenger: We used an app for driving directions to our destination. We used an app to find a […]
Social Media Marketing Small Business Advice
I have been traveling these last many months, researching and teaching social media marketing to small business audiences. As you can imagine, after speaking to more than 160 chambers through webinars and personal appearances, I see social media trends. One of the big things I am seeing is that chambers and small businesses continue to […]
Small Business Owners, Share Your Passions
Thank you Phil for showing me your great museum in Rio Vista California. Phil’s passion for the history of his area was palpable. It got me excited! Do you have that kind of passion for your business? If you do, use social media to spread the word. Know your story and your unique value proposition, […]
Let Your Customers Promote You Through Social Media Marketing
For small business, the power of social media marketing rests in the ability of your customers to help you to be successful. Those happy customers can now tell 2,000 people instead of just 2. And so on…. They will be glad to do it too, if you provide value to them. All you have to […]
Your Small Business Social Media Marketing Plan
Have you created a social media marketing plan for your small business? I bet you created a business plan before you invested the time and money in opening your current business, right? Using social media is like adding on another business. Sure, you can wing it and just start using Facebook and Twitter. Or, you […]
Small Business Social Media Blogging
As a small business owner, I am betting you are passionate and deeply knowledgeable about your niche. You probably know just about everything, humanly possible, that there is to know about it. You might be a veterinarian, commercial printer, real estate agent, insurance agent, what have you. The point is that you are the expert […]
