Chamber Professionals Community

In Social Media, Yes, Content Rules

Are you in agreement that “Content Rules” when it comes to using social media for your chamber or association? It is so easy to lurk. To just read the posts and keep your opinion to yourself. That is most people’s safe-zone. They feel like they are part of the action while not really risking anything. […]

What Should I Post On Facebook?

Are you struggling with what to post on Facebook for your chamber or association? Maybe you think it should be business advice for your members? Or maybe you are thinking it should be the latest news on your industry? Or maybe you think your next post on Facebook should be an invite to your organization’s […]

How to Use Social Media to Grow Your Membership

Like most, if not all chambers and association professionals, you are probably attempting to use social media to grow your membership count. One of the big lessons we learned while doubling the membership of the North Mason Chamber over an 18 month period is that social media isn’t social advertising. You will find very few […]

Time and Money Saving Social Media Tool

Are you looking for a time and money saving social media tool for your chamber of commerce or association? Have you looked into Google+ Hangouts? Hangouts are live on-line video chats for up to 10 people (think member interviews, planning sessions, committee meeting, board meetings….all without leaving home or the office). Of course, online […]

Volunteers and Social Media

Should your membership organization’s volunteers be using social media to further the cause? Raymond P. Towle, IOM, CAE recently posted a piece on his blog concerning organization volunteers, aka committee and board members, and their expected commitment to the organization. He makes several good points including the need for the volunteers to commit to attending meetings, be intellectually […]

How To Use Social Media for Retention

All of us in the chamber and association world understand the importance of engagement (and hopefully using social media) for retention. From my own experience as a chamber president, my research on retention, and what the Western Association of Chamber Executives (W.A.C.E.) Academy program teaches, there is a direct correlation between member engagement and member retention. If your […]

Use the “One of Us” Strategy to Grow Your Organization

Similar to the velvet rope, the concept of “One of Us” is another powerful human motivator. People hate being on the outside of things. We hate being on the outside of a joke. We hate being the third wheel on a date. When you make your members feel like “One of Us” and make your […]

Use Social Media to Create Demand

Excerpted from Get Up To Speed, Social Media for Chambers One of the beautiful things about social media is that everything is visible. When you do something online for a member, others will see it. When it is made apparent that they are getting special treatment because they are a member, non-members will see that. […]