Yesterday, my friend, our dad, our mom’s loving husband of 50 years, passed away. He was the greatest man I have ever known. Christmas 2010 As we have gathered as a family and reminisced on dad’s life, it bewilders me that I didn’t fully realize the full stature of the man until recently. His service […]
Build Your Email and Social Media Marketing Lists
If you don’t do this to build your chamber or business email list you will regret it. A quick story: I know of a small business that has been serving tourists and locals for almost 20 years. They have had thousands and thousands of satisfied and happy customers. They approached me recently to get them […]
Small Business Social Media Case. Business Page versus Personal Profile.
Be careful that this doesn’t happen to you. A business came to me with this issue. The employee they hired to do the business’ social media and Internet marketing created the business’ Facebook page as a personal profile, not as a business page. Then, when that personal profile had enough “friends”, he named the profile […]
Social Media Essentials for Small Business and Business Associations
Continuing on in my series on social media essentials…. I am often asked by small business owners and executives on where they should focus their social media time and efforts. If you are just beginning to use social media and Internet marketing in your organization, I suggest you have a plan to do the […]
18 Twitter Tips for Small Business and Business Associations
This blog post is focused on using Twitter to create awareness and build loyalty (retention) with the folks in your target market. As I have written many times before, there are 3 goals available to you in social media and Internet marketing. Let’s concentrate today on the first two. Awareness Retention Acquisition Notice that I […]
Social Media Marketing Essentials and Strategies – New Book
Do you need your organization to grow? Do you agree with me that social media is critical to the marketing efforts of small business and associations? I would love to share with you my road map to creating and implementing your social media marketing plan. It includes the essentials and strategies of putting social media […]
Facebook for Small Business and Business Associations
Post #1 of a new series on social media marketing for small business and business associations. Simply put, you and your organization must have a Facebook presence. Facebook for Small Business and Associations Here are some statistics from Facebook to prove my assertion: People on Facebook More than 500 million active users 50% […]
Social Media and Internet Marketing Training – New Series of Posts
Are you in the early stages of using social media and Internet marketing to build your business? In my presentations, during the introductions I ask the audience on a scale of 1-10 with 10 being expert, rate your social media use. At chambers and small business groups, the average is still under 3. While not […]
