A couple of days ago I chose to start using Questions on Facebook. This feature came to me through Mari Smith. You should follow her. She provides great business insights on the use of Facebook (and her heart is in the right place). I posted my first question almost immediately after the simple install. The […]
It’s a Mistake to Hide Behind Your Corporate Logo
Are you doing social media for your small business while hiding behind the business’ logo? Are you doing this because that is the way businesses have always marketed themselves, promoting their logo and brand? Maybe you don’t want to take the heat of looking like you are promoting yourself over the company? What if you […]
The Importance of Family
I usually use this space to write about ways entrepreneurs should use social media to grow their business. Not today. Today, I just want to think aloud about the importance of family. I hope you can bare with me. I haven’t always been the best of sons. I loved my folks and didn’t cause much […]
A Road Map To Growing Your Small Businesses Through Social Media
I am often asked, “How should an entrepreneur use social media marketing to grow their small business?” That question requires a very long answer, but we can start with the small business social media marketing basics. Decide on yourniche (I understand you may already have an operating business). Online, you must focus. What is your […]
Using Social Media Marketing? Don’t Give Up. Iterate.
As a small business owner using social media marketing to bring in more business, be patient and flexible in how you approach your social media and blogging efforts. The chances of you hitting it out of the park on your first try are pretty slim. You may know everything there is to know about your […]
Is Your Small Business Ready For The Smart Phone Revolution?
Just yesterday we went for a drive. I, of course, took my Droid smart phone. I can’t tell you how many times I reached for it for news, info, and entertainment. With me as the passenger: We used an app for driving directions to our destination. We used an app to find a […]
Social Media Marketing Small Business Advice
I have been traveling these last many months, researching and teaching social media marketing to small business audiences. As you can imagine, after speaking to more than 160 chambers through webinars and personal appearances, I see social media trends. One of the big things I am seeing is that chambers and small businesses continue to […]
Small Business Owners, Share Your Passions
Thank you Phil for showing me your great museum in Rio Vista California. Phil’s passion for the history of his area was palpable. It got me excited! Do you have that kind of passion for your business? If you do, use social media to spread the word. Know your story and your unique value proposition, […]
