Is member retention important to you? When I come across a valuable resource for the Chamber of Commerce industry, I love to share it. I am in no way compensated for sharing this resource (although I do get warm fuzzies because I know and trust Cathi). The MEMBER RETENTION KIT! How do you analyze […]
Social Media Marketing For Your Chamber of Commerce
Has your chamber of commerce embraced social media? From what I am hearing and seeing, they have. Nearly every chamber of commerce has a Facebook page and Twitter account. Most of them think they are doing a great job of social media marketing for their chamber. Why do I say so? Just a few weeks […]
Frustrated By Your Social Media Return On Investment?
Are you feeling frustrated by the social media return on investment you are seeing (or not seeing) from your small business or business association’s social media efforts? It may be that you are too focused on using social media as an advertising platform. Yes, it is OK to tell us, from time to time, about […]
Conflict of Interest Talk at TED
In this short talk, psychologist Dan Ariely tells two personal stories that explore scientific conflict of interest: How the pursuit of knowledge and insight can be affected, consciously or not, by shortsighted personal goals. When we’re thinking about the big questions, he reminds us, let’s be aware of our all-too-human brains.
Excellent Prezi On How Associations Should Be Using Social Media
Why I Don’t “Like” You on Prezi
Doing A Chamber Newsletter In The Age Of Social Media?
I answered a question posted in an American Chamber of Commerce Executive (ACCE) LinkedIn forum on whether chambers should have a printed chamber newsletter, use the flipping type software for online chamber newsletters, or do away with the chamber newsletter. The chamber in question used to do a printed chamber newsletter but transitioned to a […]
10 Ways LinkedIn is Valuable to Chambers and Business
Guest post by Adrienne Olson. Adrienne Olson is a Fargo girl, a blessed mom, a lucky wife, an innovative communications professional and a closet entrepreneur. She is also Communications/Community Relations Manager at The Fargo Moorhead West Fargo Chamber of Commerce. Many of my chamber colleagues sing the praises of social media, but fall short of […]
The Old Rule Is Dead. Today, Grow Your Business By Sharing Your Faith and Political Viewpoints
The old rule of business and polite company was to never discuss religion or politics. The fear was that you would alienate half your customers or guests. My premise is that social media has dramatically lessened this rule. It is simply no longer valid. Today, the rule is to share your deepest held beliefs (just […]
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