Chamber Professionals Community

How I Got My Bounce Rate to Plummet

Do you keep an eye on your site’s bounce rate? Here is the definition of a bounce rate from Wikipedia: Bounce rate (sometimes confused with exit rate) is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different […]

Don’t Do This To A Friend

Entrepreneurs and executives, has anyone ever whispered dream-killing poison in your ear? Why do some people do this? Are they twisted and evil? Or do they think they are being helpful? Many years ago, I was talking with a “friend”, sharing the tough place my business was in. I don’t know why he did it […]

Use Story to Break Through the Social Media Marketing Clutter

The Internet as a whole, but especially the social media sites, are a madhouse of activity. How can your business or business association be seen, and grow, through the use social media when you can’t get noticed in the cacophony? How can your message break through the clutter? Here are a few tips from my […]

11 Public Speaking Tips For Your Next Presentation

You probably came across this post because you are called upon to speak publicly from time to time and could benefit from some quick public speaking tips. Or perhaps you have dreams of being a highly paid public speaker and are doing in-depth research? Here are some public speaking tips I pulled together when creating my […]

Facebook Social Media Marketing Tactic

As I am sure you know by now, if you don’t receive much interaction on your Facebook Fan Page, then your posts probably won’t show up in many of your fan’s newsfeeds. Those posts are filtered out by a Facebook algorithm that assumes that there isn’t much of a relationship there. This issue begs the […]

Face to Face is Still Important

Yesterday, I presented on Social Media Marketing Strategies for the Council of Educational Facility Planners (CEFPI) at a multi-state conference. The audience was comprised of architects, engineers, facility managers, and others interested in the school planning industry. An interesting point came out of the session that I want to share with you. What started as […]

One Thing You Must Consider in Your Social Media Marketing

Does your small business or association have expertise in multiple niches and, therefore, multiple target markets? For instance, an accounting firm might have a small business niche and therefore a small business person target market. They may also have an expertise in non-profits and a non-profit executive target market.They may also have a corporate practice […]

Social Media Marketing Strategy for Small Business and Associations

Have you reached out to help anyone in your target market yet today? Not to sell them anything or handle a previous issue. Just to help. To be of service to them. Before social media marketing, I know I didn’t talk to or see anyone, except family, before getting to the office and digging […]