Chamber Professionals Community

Facebook Fan Page Tips and Observations

I spent some time this morning looking at random Chamber of Commerce, business association, and small business Facebook “Fan” Pages. I am glad to say that I am seeing a lot of social media marketing improvements among these organizations. By that, I mean that many of the organizations that I checked out today are doing […]

Personal Social Media Branding Strategy

We are going through an unprecedented, world-wide, economic disruption (captain obvious). At the same time, we are in the midst of a social media marketing revolution that is changing established business and social rules right before our very eyes. What worked yesterday in your business could very well not work tomorrow. And the rate and […]

What motivates you? What do you throw yourself at?

Bob Burg, author of The Go-Giver and many other books, wrote an excellent piece on his blog today: Idea Man: One Huge “Takeaway Lesson” from Paul Allen At the end of the piece he asked, to paraphrase, “What motivates you? What do you throw yourself at?” As I wrote my comments, I thought the readers […]

Alternative Social Media Marketing Advice. Take The Shot.

I often come across this type of social media marketing advice: “Don’t go chasing after every new social media marketing thing.” “Don’t let ooh shiny syndrome distract you in your social media marketing.” “Don’t go chasing after social media waterfalls.” There is some wisdom in this advice. Don’t fall for it. Here are my […]

A Time Saving System for Reaching Social Media Marketing Goals

My social media coaching clients often ask me how much time they need to put into social media marketing. The answer is unique for each situation. For some people, they can do fine with 15 minutes/day. For others, they need to dedicate a substantial part of their day to it. It all depends on their […]

Core Social Media Marketing Questions. Is Your Cart Before the Horse?

A new consulting client in the financial services industry emailed me wanting to know, in effect, “Should we have a Facebook page or be on LinkedIn? Should we do Twitter?” That was it. Just a simple question. She wanted a simple answer. She is not going to get one. At least not from me. […]

Entrepreneurs and Social Media. The Next Revolution.

Do you agree with the following? A new age is upon us. An economic shift of historic proportions is evolving right before our eyes. I am calling it the age of social media entrepreneurialism. Here is the way I see it. Before about 1850, entrepreneurialism was the default occupation for a substantial segment of the […]

Does Your Social Media Marketing Break Through the Clutter?

Do you want to use social media marketing to dramatically grow your small business or business association? Two things you must do: Stand out from the crowd. Get your message (story) in front of the right people (target market). The vast majority of the social media marketing and social media advertising is ignored because it […]