Are you doing social media for your small business while hiding behind the business’ logo? Are you doing this because that is the way businesses have always marketed themselves, promoting their logo and brand? Maybe you don’t want to take the heat of looking like you are promoting yourself over the company? What if you […]
The Importance of Family
I usually use this space to write about ways entrepreneurs should use social media to grow their business. Not today. Today, I just want to think aloud about the importance of family. I hope you can bare with me. I haven’t always been the best of sons. I loved my folks and didn’t cause much […]
A Road Map To Growing Your Small Businesses Through Social Media
I am often asked, “How should an entrepreneur use social media marketing to grow their small business?” That question requires a very long answer, but we can start with the small business social media marketing basics. Decide on yourniche (I understand you may already have an operating business). Online, you must focus. What is your […]
Using Social Media Marketing? Don’t Give Up. Iterate.
As a small business owner using social media marketing to bring in more business, be patient and flexible in how you approach your social media and blogging efforts. The chances of you hitting it out of the park on your first try are pretty slim. You may know everything there is to know about your […]
Is Your Small Business Ready For The Smart Phone Revolution?
Just yesterday we went for a drive. I, of course, took my Droid smart phone. I can’t tell you how many times I reached for it for news, info, and entertainment. With me as the passenger: We used an app for driving directions to our destination. We used an app to find a […]
Social Media Marketing Small Business Advice
I have been traveling these last many months, researching and teaching social media marketing to small business audiences. As you can imagine, after speaking to more than 160 chambers through webinars and personal appearances, I see social media trends. One of the big things I am seeing is that chambers and small businesses continue to […]
Small Business Owners, Share Your Passions
Thank you Phil for showing me your great museum in Rio Vista California. Phil’s passion for the history of his area was palpable. It got me excited! Do you have that kind of passion for your business? If you do, use social media to spread the word. Know your story and your unique value proposition, […]
Let Your Customers Promote You Through Social Media Marketing
For small business, the power of social media marketing rests in the ability of your customers to help you to be successful. Those happy customers can now tell 2,000 people instead of just 2. And so on…. They will be glad to do it too, if you provide value to them. All you have to […]
