A Facebook group is the new big thing for entrepreneurs because it gives them a closed group in which to teach and eventually sell, but will it work for the chamber? It can, and it will, but only if you have the right situations and are willing to put in the work. Here are a few questions you should ask before committing to anything.
4 Questions to Ask Before Creating a Chamber Facebook Group
- Who will moderate the community? You should have more than one admin and a set of community “helpers” who could help moderate and start the conversation. Things won’t always be roses and sparkles. Sometimes members will argue and bicker and you will need to get involved.
- What will your policy be on sales and selling to the community? Most groups forbid it because it turns people off and makes candid conversation difficult. But some allow it under certain circumstances or on special days.
- Will it be an open or closed group? Include chamber members or all community members? A closed group will require approval. What grounds are you approving people on? Do they need to be chamber members in order to be approved? If you want to allow only chamber members who will police that? Will you have someone who removes ex-members from your group? Consider the work behind that. You can also keep it a closed group but allow anyone in, or interested in, your community to be involved. That way you needn’t remove people who leave the chamber and you can still stay in touch with them.
- What is the goal of your Facebook group? Are you communicating chamber news? Are you recruiting volunteers? Are you looking for opportunities to continue networking at times that are convenient for your members? Is it a teaching community? Or do you want to use it as a recruiting tool to let people who are interested in your community get to know your chamber better?
Once you decide your goal for the group, you can better understand what to post, whether it will be an open or closed group, and whether the whole community will be invited.