A member in our Chamber Professionals Group on Facebook asked about sending out sponsorship forms for the upcoming year.
Here’s my two cents:
It is a great idea to create a form that has all the various ways in which your members can sponsor events and other activities of the chamber. A lot of chamber members probably have no idea they could get their name out to so many people through the chamber and all the sponsorships that are available.
It always looks good to be a sponsor of an event. It makes your business appear successful, established and puts it in a great light.
Some members who have yet to sponsor might get that form, or that brochure, detailing the opportunities and be persuaded. If the timing is right, all of a sudden you have a new sponsor of your event.
On the other hand, don’t expect a lot of the members to get your form and sit down and study it and then pick up the phone and make the call. That just isn’t going to happen very often.
How Do You Get the Response You Want from the Sponsorship Form?
Simple answer – you have to work the phones or rely on face-to-face, but there are other things that can help as well. I would recommend that you go ahead and create the form in the best light you possibly can.
Mystery and marketing
Play it up a little bit in social media and in your emails, writing that a great opportunity is going to be coming. Watch for the announcement and watch your inbox. Build up some anticipation and release the form all at once to all of the members.
Use this tactic to induce quick action of sponsorships. Use phrases like “first come, first served “and “limited opportunities, will sell out quickly”.
Tell them you’ll be manning the phones or expecting their emails. Put the onus on them to respond.
While all of this is going on, collect your list of the members who are most likely to sponsor – like the hospitals, the big builders, the credit unions, etc. – and start smiling and dialing. That’s how you’re going to close a vast majority of your sales.