Small Business Season™ is a free global marketing campaign created to help share the message and educate the importance of supporting not just a local business, but our neighbors and friends. They provide jobs to our youth. They support our community by donating to our non-profits, our youth organizations, and our local events.
No matter where you live, there are small businesses. Together, let’s help them thrive!
Why Small Business Season™ Is a Big Deal
Small businesses faced extraordinary challenges these past years. From a global pandemic and business closures to implementing new ways to serve their customers with the safety of all involved, many small businesses were forced to tap into their reserves to remain open.
That in itself posed a problem because of a lack of reserves. According to JP Morgan Chase, “The median small business holds 27 cash buffer days in reserve. Half of all small businesses hold a cash buffer of less than one month. Moreover, 25 percent of small businesses hold fewer than 13 cash buffer days in reserve.” That means over 50% of small businesses wouldn’t last over a month on their reserves.
Add to that the employee shortage, supply chain issues, and the costs of everything increasing (highest inflation in 40 years), and some small businesses may feel they are on the brink of extinction.
Our small businesses in 2022 (and beyond) need more than one day to show our support. They need an entire season! That’s why this year we are encouraging chambers of commerce, neighbors, business owners, and community leaders to support the call to action to Do Something Big and Shop Small this Small Business Season™.
Who Can Participate in Small Business Season™
Small Business Season is for anyone wanting to support local small businesses in their community. We encourage any and all chambers of commerce and their members to participate. The more we share and reinforce the message, the stronger the message is.
How To Participate in Small Business Season™
You can participate in Small Business Season (for free) but you must register to receive all the marketing materials.
REGISTER HERE:
Yes, I want to participate in Small Business Season™
You can choose to use everything we provide or you can pick from the many marketing materials and resources provided.
These include free images, articles, checklists, calendar, hand-outs, and more.:
- IMAGES
Share Small Business Season on social media platforms, newsletters, emails. Choose to have Small Business Season™ logo printed on fliers, posters, vinyl stickers, etc. - ARTICLES
Share Small Business Season articles on your blog, newsletter, social platforms, etc. You will be given professionally written articles that support shopping local this Small Business Season™. - PRESS RELEASE
Send out a press release to local news media using our template. Catch the attention of your members, elected officials, and community. - EDUCATION
Educating your community about the importance of shopping small and shopping local. - ENCOURAGEMENT
Encouraging community members to talk (and post) about their favorite businesses and why they shop local.
Small Business Season™ Products
Premium branded Small Business Season™ items available.
These items vary from products that can help with additional marketing or to have as giveaways, gifts, prizes, etc.
Ideas for using Small Business Season products:
- Social Media Contests
- Random Drawings on LIVE Video
- In Store Drawings
- Passport Giveaway
- Handouts
- Gift with purchase
- Prize Sponsors – Let others share in the joy of gift giving
Prizes and giveaways help build awareness, excitement and engagement throughout your community.
SHOP HERE:
Supporting small business isn’t just a day, let’s celebrate a season of small, a season of local.
Let’s celebrate Small Business Season™!
No matter where you live, there are small businesses. Together, let’s help them thrive!
