When speaking to business groups on social media and internet marketing, I focus on strategies without being too specific on sites.
Because sites come and go but human nature remains. These 3 key tips or strategies rely on that. Keep reading for more.
What I have found from training and interacting with more than 200 chambers and countless entrepreneurs, is that success in social media marketing really isn’t about the sites but about mindset.
What I mean is that no matter if we are talking about Facebook, Twitter, LinkedIn, and any of the other sites or tools, it really comes down to:
- Caring about other people. It is about them, not you. Yes, you can share your exciting news. But mostly, it is about getting excited at your customers or prospects news and trying to help them be more successful. There is so much we can do for people if we have a Give Gifts. Be Generous. mindset.
- Building relationships. It is much better to be consistent on one or two sites, or platforms, rather than inconsistent on many. If you are at your best and most loving on Facebook, then interact with your target market on Facebook and build relationships there. Some people will tell you to use whatever site your prospects are on. I disagree. Use the site where you shine as a person and search out your target market there.
- Provide tremendous value. People want to have their worries relieved and their hopes and dreams fulfilled. If you want people to be your customer, provide them value first. Through blog posts, reports, white papers, video, audio, what have you, give away everything you know about your field. Pour it out on them. The key here is that some of what you know is exchanged for their permission to email them with more value and an offer from time to time. Once people are convinced that you know your stuff and have their best interests at heart, they will almost demand to be your customer if you can help them relieve their worries or fulfill a want/need. It takes time to build that confidence and comfort level.
These are more than tips, they are fundamental strategies for approaching your social media and internet marketing for your chamber or business.
What do you think? Is it the site or the way you approach it?