Ambassadors work as an extension of your staff. That can be incredibly helpful in accomplishing more with less. But when they’re not chosen thoughtfully, when expectations aren’t outlines and ambassadors don’t know what’s expected of them, there can be a big disconnect. There’s a lot more to running a successful ambassador’s program than “finding better […]
What High-Performing Ambassador Programs Do Differently
Is your ambassador program failing to thrive? Ambassador programs get stuck in the same rut for a predictable reason. We build them like a committee, then act surprised when it behaves like… a committee. A more useful lens is that an ambassador program is a mini-economy inside your chamber. People participate when the exchange is clear.They stay […]
