Marketing gurus constantly remind clients that social media is designed to be social. The guardrails to social media actions are often compared to what’s acceptable at a cocktail party–don’t talk about yourself too much, be polite, and show interest in those around you. But even with those suggestions, technology often allows us to do things […]
Curing Sponsor Fatigue: A New Model for Chamber Revenue
Drowning in events? It’s a common concern we hear on the Chamber Pros Facebook group. Chamber professionals are quietly admitting the same thing: the calendar feels relentless. Breakfast, luncheon, mixer, workshop, ribbon cutting, awards dinner, committee meeting. Repeat. Why so many events? Because they’ve become the default revenue strategy. When budgets tighten, the instinct is […]
