Marketing gurus constantly remind clients that social media is designed to be social. The guardrails to social media actions are often compared to what’s acceptable at a cocktail party–don’t talk about yourself too much, be polite, and show interest in those around you. But even with those suggestions, technology often allows us to do things […]
Curing Sponsor Fatigue: A New Model for Chamber Revenue
Drowning in events? It’s a common concern we hear on the Chamber Pros Facebook group. Chamber professionals are quietly admitting the same thing: the calendar feels relentless. Breakfast, luncheon, mixer, workshop, ribbon cutting, awards dinner, committee meeting. Repeat. Why so many events? Because they’ve become the default revenue strategy. When budgets tighten, the instinct is […]
A Real Conversation About Burnout and Why It’s Not Always a Bad Thing
Burnout is an incredibly serious problem these days. With technology allowing us to be accessible around the clock, some employees feel like they’re never getting a break. As a chamber pro, it’s not just tech that keeps you accessible. Every minute you’re in your town you run the risk of people coming up to you […]
