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Frank J. Kenny's Chamber of Commerce Industry Blog

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December 29, 2025

What High-Performing Ambassador Programs Do Differently

What High Performing Ambassador Programs Do Differently

Is your ambassador program failing to thrive? Ambassador programs get stuck in the same rut for a predictable reason. We build them like a committee, then act surprised when it behaves like… a committee. A more useful lens is that an ambassador program is a mini-economy inside your chamber. People participate when the exchange is clear.They stay […]

Article by Christina Metcalf / Redirected / ambassadors, Chamber ambassador, chamber best practices

June 30, 2025

Chamber Ambassador Welcome & Orientation Guide Template

Chamber Pros: this is a template to help with your ambassadors group. From addressing questions from interested individuals, to onboarding, to fun activities for your loyal, established ambassadors, we have you covered for every stage of your ambassadors program. Customize this template with your individual perks, process, etc.  Ambassadors are the best way to stretch your […]

Article by Christina Metcalf / Redirected / Chamber ambassador, chamber best practices, template

March 3, 2025

Finding Your Chamber’s Champion

Every thriving Chamber of Commerce pro understands the power of personal connection. Your Ambassador Group is the front line, the welcoming committee, and the relationship builders. They are the elves in your Santa’s workshop.  At the helm of this vital team is the Ambassador Group Board Chair. But just what does that rockstar do? How […]

Article by Christina Metcalf / rewrite / Chamber ambassador, chamber best practices

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Our Authors

Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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