It’s easy to hand over the chamber’s social media to “whoever knows Instagram” or the youngest person in the office. We just assume that young people know more than “seasoned” people because social media seems like a young person’s thing. But what those young interns may not know is how to use social media for […]
The Chamber Strategy for Replacing Lost Sponsorship Revenue
There are few emails more unsettling for a chamber pro than the one that says a major sponsor is out. It’s not just the lost revenue that creates the problem. A sponsor cancellation can affect signage, printed materials, digital promotions, event experience, vendor commitments, and internal confidence. If the sponsor held a prominent role, it […]
If Chambers Want Impact, Advocacy Must Be a Priority
Does this sound familiar? You bring up the need for increasing advocacy efforts on behalf of businesses and you hear something like this from your chamber board: “We don’t want to get political.” “We have members on both sides.” “We don’t want to alienate anyone.” On the surface, it feels like caution. In reality, it’s […]
Why “Always Available” is a Recipe for Chamber Staff Burnout
Marketing gurus constantly remind clients that social media is designed to be social. The guardrails to social media actions are often compared to what’s acceptable at a cocktail party–don’t talk about yourself too much, be polite, and show interest in those around you. But even with those suggestions, technology often allows us to do things […]
The Chamber Pros Guide to Starting an Ambassador Program
Ambassadors work as an extension of your staff. That can be incredibly helpful in accomplishing more with less. But when they’re not chosen thoughtfully, when expectations aren’t outlines and ambassadors don’t know what’s expected of them, there can be a big disconnect. There’s a lot more to running a successful ambassador’s program than “finding better […]
Finally, a Smarter Way to Track Chamber Member Needs in Real Time
Traditional member surveys fail for one simple reason: they assume your members have the time, attention, interest, and emotional energy to help you run your chamber. They don’t. And before you think, “But our board wants data,” let’s break down what they really want and how you might accomplish that. Yes, data matters. But a […]
Chamber Member Marketing Strategies for Revenue and Retention
A swipe-worthy menu of ways to turn membership into visibility, credibility, and leads. If you’ve ever heard “We joined for networking,” but deep down you know that was less about meeting new people and more about getting exposure,” congratulations, you’re a chamber pro. There are very few members who couldn’t use some kind of boost […]
A Quiet Warning Sign Many Chambers Overlook
Late January a weird. The shine of the holidays is long gone. The “new year, new energy” posts have been posted. Your board is back in motion. Your members are back at work. And now you’re staring at the real question: Did we actually start… or did we just resume? The end of January is your […]
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