Professional resolutions usually flop for one simple reason: they’re nebulous. “Be better at networking.” “Improve retention.” “Get more organized.” Then February hits, the needle hasn’t moved fast enough, and you lose sight of what you were actually trying to change. That’s why you need professional resolutions with impact, the kind you can execute on a […]
What High-Performing Ambassador Programs Do Differently
Is your ambassador program failing to thrive? Ambassador programs get stuck in the same rut for a predictable reason. We build them like a committee, then act surprised when it behaves like… a committee. A more useful lens is that an ambassador program is a mini-economy inside your chamber. People participate when the exchange is clear.They stay […]
Chamber Pros, Thank You
If no one has told you “thank you” yet this week, let’s fix that. Because if you work in the chamber world, chances are you’ve spent the past eleven months cheering for everyone else. Your board. Your city. Your members. Your sponsors. Your volunteers. You’ve celebrated business anniversaries, new jobs created, ribbon cuttings, grants awarded, […]
Planning Your Own Year-End Signature Event
While many chambers use December to host member appreciation events or holiday mixers, they’re often competing with attendees’ booked schedules. From school events to family obligations, work parties to gatherings with friends, it’s hard for your members to fit the chamber in. That’s why you have to do something to make them feel like they […]
7 Smart Ideas to Optimize Your Chamber’s Business Expo
Chamber-hosted business expos are hot events that bring your businesses attention. Or do they? On the Chamber Pros community recently, one chamber pro inquired about hosting a business expo and asked for advice. Although business expos are a chance for local businesses to show off what they do best, connect with potential customers, and build […]
How to Use LinkedIn to Build Your Chamber’s Professional Credibility
When it comes to social media, chambers often default to Facebook and Instagram. That’s where the holiday photos go, where ribbon cuttings get dozens of “likes,” and where the community sees its chamber as friendly, approachable, and—dare we say—fun. LinkedIn, though? That one’s trickier. Isn’t it just somewhere that job seekers go? Ask a room […]
10 Creative Chamber Event Themes to Boost Attendance and Loyalty
With this year coming to a close shortly, maybe you are considering how to liven up your events. After all, memorable events create an engaged community and more loyalty traction for the chamber. And with most people claiming they prefer experiences to things these days, there’s a growing pressure to stand out and deliver value […]
How to Turn a Barter Request into a Profitable Sponsorship
Tell us if this sounds familiar? A new business (or one that isn’t sure of chamber value) wants to try membership out. So they suggest exchanging their product or service for membership. That way they’re not out of pocket for membership and the chamber gets something it needs. Would you accept? On the surface, the […]
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