Turning the Year-End Review Into a Chamber’s Most Valuable Marketing Tool You’ve worked tirelessly throughout the year—advocating at city hall, celebrating ribbon cuttings, launching new programs, and answering countless “quick questions” from members. Yet when renewal time rolls around, someone inevitably asks: “What has the chamber done for me lately?” You probably offer a rehearsed one-size-fits-all […]
The Visibility Playbook: 5 Steps to Amplify Your Chamber’s Visibility
You’ve posted your event to social media. You’ve added it to the newsletter. And yet… crickets. Days later, when you post event pics, people tell you they didn’t know about it and said they would’ve gone had they know. After all your hard work, it’s one of the most frustrating things a member can say. […]
What To Do When Your Board Starts Micromanaging You
As chamber professionals, we’ve all experienced it—the well-meaning board member who wants to rewrite the marketing copy, redesign the logo, or micromanage social media strategy. While board engagement is essential for a chamber’s success, there’s a fine line between strategic oversight and operational interference. How much should your board be involved in something like marketing, […]
The Two-Minute Marketing Trick for Busy Chamber Pros
Are you a firefighter or a juggler? If you’re a chamber pro, the answer is probably both. We see you. We get it. Your work plans and intentions are often assaulted by the needs of others. You go into the office with the idea of working on your marketing and retention strategy (for example), only […]
How to Create a Compelling Narrative to Grow Chamber Membership
EEK! The news headlines read that we have a strong economy, consumer confidence is up, but businesses are cancelling membership because they’re cutting all non-essential costs. How can you build membership at a time like this? It’s an uphill battle for sure. When you sell by cost of membership, you’ll likely be one of the […]
How to Create the Best Relocation Page Ever
Have you seen those ads and articles on Facebook about cities that will pay you to move there? While some of them may be legit, we don’t all have it in our budgets to offer relocation packages to everyone. But if your thinking about designing a website, web page, or landing page incorporating interactive elements and […]
Big Tourism Marketing Ideas for Little Budgets
Marketing is hard. Cutting through all the noise to be heard and convincing people to spend money in your town–not easy. Sure, some of us are blessed with paradise towns that practically market themselves. But for those of us who live somewhere a little more challenging, what can we do? Luckily, social media is a […]
How to Create a Chamber Year-end Review
If you’ve ever worked in the corporate world, you’ve probably had to perform a year-end review. It can be painful. And frustrating if you have a bad memory or you weren’t organized (or had enough insight) to capture all the things you did as you did them. When you reach the end, it can feel […]
