Tell us if this sounds familiar. At a recent chamber networking breakfast the executive director (or president/CEO) watched about thirty business leaders as they sat around tables, half were checking phones, a quarter appeared to be mentally planning their next meeting, and only a handful seemed fully engaged in the conversation happening right in front […]
Chamber Trend Report: Personalizing Programs Based on Industry
We’ve all heard of the importance of marketing personas in reaching and engaging your members. But just how far have you taken this trend of personalization? Have you created programming that speaks specifically to the needs of individual industries? A more personalized approach in your events, programming, and committees is possible. Check out what these […]
