Ambassadors work as an extension of your staff. That can be incredibly helpful in accomplishing more with less. But when they’re not chosen thoughtfully, when expectations aren’t outlines and ambassadors don’t know what’s expected of them, there can be a big disconnect. There’s a lot more to running a successful ambassador’s program than “finding better […]
Finally, a Smarter Way to Track Chamber Member Needs in Real Time
Traditional member surveys fail for one simple reason: they assume your members have the time, attention, interest, and emotional energy to help you run your chamber. They don’t. And before you think, “But our board wants data,” let’s break down what they really want and how you might accomplish that. Yes, data matters. But a […]
A Quiet Warning Sign Many Chambers Overlook
Late January a weird. The shine of the holidays is long gone. The “new year, new energy” posts have been posted. Your board is back in motion. Your members are back at work. And now you’re staring at the real question: Did we actually start… or did we just resume? The end of January is your […]
Why Unusual Event Venues Might Be the Secret to Fixing Slumping Attendance
Where do you hold your Business After Hours? A local bank? The Chamber office? A restaurant? All good options but few of those will drive someone to attend based on location alone. If your Business After Hours attendance has been tanking recently, consider finding places that feel like a peek behind the curtain and a room full of […]
Why Promoting Your Members Might Be Hurting Your Reach (And How to Fix It)
If your 2026 goal is “promote more members on social” but you’re concerned about what that might do to your Facebook reach, you are not alone. A lot of chamber pros are wondering is it better to hunt down member posts and reshare them, ask businesses to send content, or build something else entirely when […]
How to Create Low-Tech, High-Engagement Holiday Videos for Your Chamber
December is always a challenge. You’re trying to stay visible, relevant, and human while everyone is buried in events, year-end deadlines, and holiday noise. No one has any time for anything. That’s where creativity helps. Sure, you could post another “Happy Holidays from <insert chamber name>” graphic and call it a day. Or you could […]
A Smarter Content Strategy for Busy Chambers
Are you constantly scrambling for something to post? Do you feel overwhelmed with the work of feeding the content machine? Good news: you don’t need more ideas. You need better recycling habits.Think of your content like a Thanksgiving turkey. The first day is the main event. After that, you turn it into sandwiches, soup, and […]
Planning Your Own Year-End Signature Event
While many chambers use December to host member appreciation events or holiday mixers, they’re often competing with attendees’ booked schedules. From school events to family obligations, work parties to gatherings with friends, it’s hard for your members to fit the chamber in. That’s why you have to do something to make them feel like they […]
