Traditional member surveys fail for one simple reason: they assume your members have the time, attention, interest, and emotional energy to help you run your chamber. They don’t. And before you think, “But our board wants data,” let’s break down what they really want and how you might accomplish that. Yes, data matters. But a […]
Make Your Member Surveys Less Painful (And More Powerful)
While many chambers look to become more innovative and provide members with new experiences, it’s also important to get member feedback both before you launch and after. It’s like when you’re finding the perfect gift for a bride and groom. Yes, there’s something to be said about the gift of surprise where you’ve found the […]
