It’s easy to hand over the chamber’s social media to “whoever knows Instagram” or the youngest person in the office. We just assume that young people know more than “seasoned” people because social media seems like a young person’s thing. But what those young interns may not know is how to use social media for […]
Why Chambers Need to Take TikTok Seriously
Is this you? Your chamber hosts great events, sends a solid newsletter, and stays completely invisible to half the businesses in your area. If so, we’re guessing you haven’t figured out short-form video yet. TikTok isn’t a teen trend you can wait out. It’s where attention actually lives right now — and for chambers, attention […]
Why Promoting Your Members Might Be Hurting Your Reach (And How to Fix It)
If your 2026 goal is “promote more members on social” but you’re concerned about what that might do to your Facebook reach, you are not alone. A lot of chamber pros are wondering is it better to hunt down member posts and reshare them, ask businesses to send content, or build something else entirely when […]
How to Use LinkedIn to Build Your Chamber’s Professional Credibility
When it comes to social media, chambers often default to Facebook and Instagram. That’s where the holiday photos go, where ribbon cuttings get dozens of “likes,” and where the community sees its chamber as friendly, approachable, and—dare we say—fun. LinkedIn, though? That one’s trickier. Isn’t it just somewhere that job seekers go? Ask a room […]
Should This Be Your Chamber’s Next Big Bet?
We all want to stay ahead of the curve and that means embracing evolving communication platforms. While social media giants like Facebook and Instagram remain relevant, YouTube is rapidly emerging as a powerhouse for reaching and engaging the 35+ demographic, which probably comprises most of your business community. It’s time to consider why this video […]
Big Tourism Marketing Ideas for Little Budgets
Marketing is hard. Cutting through all the noise to be heard and convincing people to spend money in your town–not easy. Sure, some of us are blessed with paradise towns that practically market themselves. But for those of us who live somewhere a little more challenging, what can we do? Luckily, social media is a […]
Creative Ideas for Member Posts (without losing your mind)
Your schedule is filled to the brim. You’re busy doing what you need to do for the chamber and trying your darndest to help share your audience with your member businesses. You’re hoping that even the smallest bit of social media attention will help members grow their customer base but it’s exhausting. It’s like trying […]
