There are few emails more unsettling for a chamber pro than the one that says a major sponsor is out. It’s not just the lost revenue that creates the problem. A sponsor cancellation can affect signage, printed materials, digital promotions, event experience, vendor commitments, and internal confidence. If the sponsor held a prominent role, it […]
Navigating the Chamber Donation Dilemma
As long as your chamber is seen as a pillar of your community, organizations will see you as a natural partner for them seeking sponsorship and donations. Your board members might even try to talk you into supporting their causes or sponsoring their kid’s little league team. That can be uncomfortable, especially if the person or […]
How to Help with Micro-Business Marketing Success
Nurturing the Heart of Your Local Economy Small businesses are the lifeblood of our communities, infusing them with character, innovation, and economic vitality. They have a special place in our hearts because their success stories are so poignant. They are the tales of the underdogs succeeding, the businesses coming from nothing that become town favorites when they succeed […]
Should You Ever Give a Nonmember a Chamber Member Benefit?
There was an interesting discussion on the Chamber Pros Facebook group this week. And it had responders divided heavily on either side. It’s a common question for membership organizations and gets to the bottom of exactly what the chamber means to the larger business community. If you read the title of this blog and thought, […]
