Like it or leave it, short-form video has emerged as one of the most powerful tools to engage your audience and share your chamber’s unique story. From member highlights and event promotions to advocacy updates and community spotlights to just plain fun, video content can make your chamber stand out while building stronger connections with […]
How to Create a Compelling Narrative to Grow Chamber Membership
EEK! The news headlines read that we have a strong economy, consumer confidence is up, but businesses are cancelling membership because they’re cutting all non-essential costs. How can you build membership at a time like this? It’s an uphill battle for sure. When you sell by cost of membership, you’ll likely be one of the […]
How to Reshape Your Chamber Story
Maybe you want to reach a younger audience of new business owners or perhaps your chamber is recovering from a less-than-stellar reputation from years ago. Whatever the case, do you feel like your chamber isn’t receiving the interest it should based on what you’re doing for the community? If so, you’re not alone. Many chamber […]
