Are you using the latest social media best practices for chambers to grow your membership?
What about social media for retention techniques? Retention is, as you know, largely predicated on your members feeling valued and having a sense of connection to your chamber community. Are you using social media to build powerful relationships with your chamber members and thereby impacting your retention rates in a positive manner?
Are you using social media in your prospecting, building awareness and relationships with not-yet-members? You should be using social media to build relationships outside of your membership. Your members of tomorrow could very well be your Facebook friends of today.
Social Media Best Practices for Chambers
On this, the 35th edition of the Chamber Focus Show, we had a great discussion among leading chamber professionals on the way they are using social media at their respective chambers to achieve their organization’s goals.
We discussed the new social media sales funnel and how it differs from the old school, 20th century sales funnel (the new social media sales funnel requires a whole different level of thinking, one not built upon interrupting people with advertisements but rather creating awareness through story telling and then investing in relationship building).
Others topics we covered included:
- How imperative it is to engage your members online throughout the year. Relationship building is core to effective social media use and it is not limited to a few people like in-person networking is.
- The importance of being human in your communications. People want to know there is a real person behind the persona today.
- The value of pre-building a relationship through social media before the Face to Face meeting.
- How the simple act of checking-in at your members can become an important value add.
- Ideas that take advantage of your chamber’s position in the community including Lisa’s “Chamber Star Volunteer” concept.
- Leveraging your membership to take advantage of SEO strategies.
- Telling the chamber’s story in a way that breaks through the clutter but maintains your branding.
Access this episode and the other episodes of the Chamber Focus Show in the Chamber Professionals Education (CPEd) resource
